Lean Canvas

How to Use

  • Use for business modeling and brainstorming.

  • Fill out the canvas in the following order:

  • Customer segments: target customers and users

    • Problem: customers' top 3 problems
    • Unique value proposition: single, clear, compelling message
    • Solution: solution for each problem
    • Channel: path to customers
    • Revenue stream: sources of revenue
    • Cost structure: fixed and variable costs
    • Key metrics: key numbers that measure health of your business
    • Unfair advantage: something that can't be copied or bought

Source