# Lean Canvas

## How to Use

- Use for business modeling and brainstorming.

- Fill out the canvas in the following order:

- Customer segments: target customers and users
  - Problem: customers' top 3 problems
  - Unique value proposition: single, clear, compelling message
  - Solution: solution for each problem
  - Channel: path to customers
  - Revenue stream: sources of revenue
  - Cost structure: fixed and variable costs
  - Key metrics: key numbers that measure health of your business
  - Unfair advantage: something that can't be copied or bought

## Source

- Developed by [Ash Maurya](https://leanstack.com/).
- Adapted from [Business Model Canvas](https://www.strategyzer.com/canvas/business-model-canvas).